Durex has always prided itself on being both durable and reliable. Durex condom is one of the most famous manufacturers in the world and has been producing condoms since 1915. At that time, London Rubber Company started life as an import company selling goods for barbers and condoms.
The company began to make their own condoms in 1929 in England, creating the Durex brand name. Their ethos and sales point were durability, reliability and excellence. It was not long before Durex ads appeared on billboards and shop windows across the country.
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As you can imagine, in 1929 there is still some opposition to the idea of birth control. However, sales of Durex were greatly helped by the Church of England attitude that it was acceptable to use birth control by married couples in 1930.
Always keen to remain at the forefront of technological advances in the manufacture of condoms, Durex condoms were dipped in water to test for weaknesses and damage. In 1953, they introduced the electronic testing of condoms.
In 1969, Durex condoms designed their first anatomically shaped condom and five years later, the first spermicidal lubricated ones were produced.
The brand name really came to the fore in the 1980s due to increased public awareness of STIs. Many campaigns and ads shown during this decade raised awareness of the dangers of unsafe sex and supermarkets began stocking them for the first time. Vending machines were also installed in pub and club toilets across the country.