The psychology behind colour choices

June 2, 2020 3:45 pm


Colour psychology has been a big part of business branding for many years and numerous studies have been undertaken to look at the way in which colour affects people’s buying habits as well as the impact that it can have on the mental and physical processes. Although colour therapy is a science that is ever expanding and there is no doubt that colour can affect our mood, there is still much work to be done in this area.

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A Brand Design Agency can help you when it comes to choosing suitable colours for your business logo and overall branding and they will draw upon some of the extensive research that has been done in this area as well as drawing on their own experiences and business successes. If you are looking for support with this contact a Gloucestershire Brand Design Agency who will be more than happy to help you.

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Here is a brief look at the feelings that can be linked with certain colours, although this is not a definitive list and individuals will all react differently.

Yellow – the colour of optimism and can give the feelings of warmth and clarity

Orange – the colour of friendship and can give the feelings of cheerfulness and confidence

Red – the colour of excitement and can give the feelings of youthfulness and being bold

Purple – the colour of creative and can give the feelings of imagination and being wise

Blue – the colour of trust and can give the feelings of dependability and strength

Green – the colour of peacefulness and can give the feelings of growth and health

Grey – the colour of balance and can give the feeling of calm.