Colour psychology has been a big part of business branding for many years and numerous studies have been undertaken to look at the way in which colour affects people’s buying habits as well as the impact that it can have on the mental and physical processes. Although colour therapy is a science that is ever expanding and there is no doubt that colour can affect our mood, there is still much work to be done in this area.
A Brand Design Agency can help you when it comes to choosing suitable colours for your business logo and overall branding and they will draw upon some of the extensive research that has been done in this area as well as drawing on their own experiences and business successes. If you are looking for support with this contact a Gloucestershire Brand Design Agency who will be more than happy to help you.
Here is a brief look at the feelings that can be linked with certain colours, although this is not a definitive list and individuals will all react differently.
Yellow – the colour of optimism and can give the feelings of warmth and clarity
Orange – the colour of friendship and can give the feelings of cheerfulness and confidence
Red – the colour of excitement and can give the feelings of youthfulness and being bold
Purple – the colour of creative and can give the feelings of imagination and being wise
Blue – the colour of trust and can give the feelings of dependability and strength
Green – the colour of peacefulness and can give the feelings of growth and health
Grey – the colour of balance and can give the feeling of calm.
Using colour psychology on a website
The same ideas that shape a brand’s colours apply directly to its website, where colour can influence how visitors feel, what they think of a business and what they do next. Choosing a scheme is a strategic decision rather than a purely visual one, and it should carry through the whole of the branding.
Blue is linked with professionalism and trust, which is why banks and financial firms have favoured it for so long. Red signals danger but also urgency and excitement, so it often appears on sale banners and buttons that ask the visitor to act. Green suggests health and wellbeing and is common among businesses in that sector.
Start by deciding which feelings you want visitors to have, then pick the colours that match. Consistency matters too. Use the palette in a harmonious way across navigation menus, backgrounds, text and buttons, so the site feels like one coherent experience rather than a collection of separate pages.