Your website should be easy to use, intuitive and smooth. You need to make your school stand out amongst other schools in the area. So how can you enhance your website so that it makes your school a top contender for parents’ choice?
- Take back menu items
A web page that is cluttered can be a mess to sort through. You don’t need to make it hard for users to locate what they are looking for. Make it a mission to update and trim the content of your website. Keep only the most important information.
Avoid jargon or acronyms and speak in simple, plain language. You should write your content like you are talking to a human being.
- It should be responsive
Statista reports that over 90 percent of the world’s internet users access the web via a mobile device. You need a website with a responsive design to ensure your site is accessible on any device. Your website must look good and function well on any device, whether it is a tablet, desktop or smartphone.
- Your website should load quickly
Did you know we are impatient with website loading times? 53% mobile users hesitate for only three seconds before clicking ‘back’ in their browser. A high bounce rate can affect your search engine ranking, as well as the frustration of users.
Google will be notified if users consistently leave your website. This is an indication that you are not able to provide the answers they thought you would. Not good. What can you do to change it? For advice on Websites for schools, contact FSE Design.
- Consistency is key
You need to be consistent in all aspects of your website, from your voice tone to your contact information. The last thing you want is to confuse the audience.
Consistent tone of voice will help your readers to become familiar with you and your school. This leads to a greater level of trust. You should be consistent in your use of logos and contact information. If you want to create a school brand that is easily recognisable, make sure it’s consistent across all platforms — including email, social media and print.
- Attention, focus on your homepage
Most website visitors will either land or gravitate to the homepage. The homepage is the starting point for exploring other parts of the website, so you want it to be as good as possible.
Make sure your visitors know about your best achievements. You can do this by adding a homepage banner that is easily changed to maximise the space on your website.