Streetwear is a common term in fashion but what does it really mean and where did it originate from? It has mixed roots, rising up from Californian skateboard culture and sharing aspects of Hip Hop and high fashion.
As an urban phenomenon, it’s a style that seems here to stay. It is thought that some aspects of streetwear culture began in the 1970s with punk and the beginnings of rap. Surfers in Californian also started doing their own thing and printing t-shirts and boards with custom designs.
During the 1990s, sports brands dominated the market with the likes of Nike and Champion growing in popularity, as well as the boot makers Timberland entering the scene. High end luxury brands then joined the party and ‘bling’ culture became an important part of the streetwear scene.
Streetwear has also been about people – the common people on the street. It is about individuality, an air of rebellion and youthful exuberance. It has evolved into accessible fashion for all age groups from a multitude of different economic backgrounds. Therefore, it is truly one of the most accessible fashions in the world today. For a range of ETO denim jeans, go to a site like EJ Menswear
It is said that streetwear was born from a desire to create an individual style, something distinct from the mainstream clothing offerings and a way to escape the monotony of dressing like everyone else. It has certainly stood the test of time and its essence lives on today.